Mark Zuckerberg, CEO of Meta Platforms Inc., arrives for the Meta Connect event in Menlo Park, California, on September 25, 2024.
David Paul Morris | Bloomberg | Getty Images
Meta He will soon become one of the independent applications of the social media company, joining Facebook, Instagram and WhatsApp, CNBC has learned.
The company aims to debut in an independent Meta app during the second quarter, according to people familiar with the issue. He marks a big step in Meta Ceo Mark Zuckerberg’s plans to make his company the leader in artificial intelligence by the end of the year, ahead of competitors like Openai and AlphabetSaid people, who asked not to be named because the project is confidential.
Meta he began in September 2023, with the company throwing it as a digital generating assistant with the one who can provide answers and create images based on the requirements of users within its existing applications. The company brought Meta to the forefront of its applications in April, when replacing the Facebook, Instagram, WhatsApp and Messenger search function with chatbot.
Meta has since become the main method for Zuckerberg to show his company’s generating technologies for billions of customers.
“This will be the year when a very intelligent and personal assistant he reaches more than 1 billion people, and I expect Meta to be that main assistant of him,” Zuckerberg told the Analysts while calling for the fourth profits of the company in January.
Unlike the competitive tools of it as chatgpt and fraud, Meta is currently only available to users through a company website and company applications like Facebook and WhatsApp. Although the wide base of meta users in her application family can enter it, users can potentially interact deeper with digital assistant if it were available as an independent app, people said.
In January, Zuckerberg publicly agreed with a Threads user who said Meta should create an independent mobile app for his digital assistant.
Threads user wrote that a particular Meta app he can help the company unify digital assistant across intelligent phones and various hardware platforms such as Ray-Ban Meta intelligence glasses, helping their conversational stories with digital assistant and allow “personalization and deeper personalization”.
Zuckerberg responded to Threads users with a “100” red emoji, often used in internet conversations to convey whole heart deals.
Meta also plans to test a reconciliation service paid for Meta he, similar to how Openai and Microsoft The monthly users’ fees to get into more powerful versions of their respective chatgt and chatbots of Kopilot, people said.
Meta Finance Chief Susan Li told analysts in January that while the company’s meta efforts have focused on “building a great consumer experience”, there are “clear opportunities for earning money here over time, including paid recommendations and including a premium offer”.
The company refused to comment.
Meta push to be the main company of he
Li told analysts in January that Meta has about 700 million monthly active users, from 600 million in December.
However, analysts have found it difficult to directly compare Meta’s use with chatgpt and other rivals because it is not available as an individual application.
David Curry, the data editor for Insights Business of Apps, told CNBC in December that the Meta website he generates less than 10 million views a month, which he said was “much below the main services (chatgpt, gemini, etc.) and even lower than some of the middle interval players”.
India is “the biggest market for the use of meta it,” Li analysts told July. This coincided with the signs of WhatsApp, Li added. In January, Li said whatsApp experiences the most flawed use of him, followed by Facebook, who is generating “strong commitment from our integration for deep foods that allow people to ask Meta’s questions about the content they are recommended.”
Meta’s planned debut for an independent Meta app he follows similar efforts from Google’s Xai and Elon Musk. The two individual applications recently issued for their relevant digital assistants Gemini and Grok.
Google said in November that users can download a dedicated iOS app for his Gemini assistant, following Chatbot’s debut as an Android application in February 2024.
In January, Xai debuted an official Grok iOS application along with a dedicated website, expanding the digital assistant beyond the Musk’s social media service. People who want to enter Grok as an Android app currently need to join a waiting list.
Chatgt continues to be the ME’s most popular digital app, as measured by application downloads, according to the Tower State State 2025 report released in January. The best generating apps of that chatbot were chatgpt, followed by Google Gemini, Doubao i Bytedance and Microsoft Copilot, according to the report.
Zuckerberg has increasingly pressured in the one -to -make -up teams to improve its products, including Meta, for which he wants to be the most used app in the world by the end of the year, sources said.
Many employees who work on efforts said there is pressure to work seven days a week to keep the rhythm in the race.
“Meta is working to build some of the world’s most important technologies. He, glasses as another computing platform and the future of social media,” Zuckerberg told employees in a January memorandum announcing the holidays. “This will be an intense year, and I want to make sure we have the best people in our teams.”
– CNBC Salvador Rodriguez contributed to this report.
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