Photo loan
Linkedin recently announced its extended set of video tools designed to support your personal brand efforts. These features have to do with you help you achieve and engage with your network using the most powerful communication medium there – video. Of course, being there personally is the best way to connect deeply with others. But when this is not an option, the video is the other best thing, allowing you to provide complete communication so that you can connect with the stakeholders in deeper, more significant ways.
Why is the video significant at Linkedin
Video is not just another type of content – it’s the most dynamic way to display your personality, knowledge and passion. Videos allow you to:
- Confuse Letting people see and hear.
- Displays your expertise Through lessons, guidance of thought or back-to-duty images.
- Humanize your brand Sharing stories and knowledge in your authentic voice.
Linkedin is betting on the video, and it’s time for you to improve your video presence. Let them dive into some of the new features of LinkedIn video that can help you stay on a digital crowded platform.
New LinkedIn video features to flatten your personal brand
LinkedIn has made video a more prominent part of its platform, drawing a set of new features to make the video content more attractive and easier to find. Although Linkedin recently retired to the popular Story Story feature (the ability to add a short video played in your head – which was one of my favorite video features), they are committed to drawing new features and improvements to improve their rich media skills, including:
- Vertical video with full screen on the desktop. LinkedIn has expanded its vertical screen experience from mobile to mobile on the desktop. Now, you can select any video in your food or ‘Video For You’ section, then slide or click to reveal more video content. This comprehensive feature makes your content come out on any device.
- Updated design for vertical video on food. Linkedin is giving vertical video to Feed a visual update, making your pop content with an upgraded full -screen player. Think you make your video content more attractive and impossible to move the past.
- Improved profile detection tools within full screen video. While LinkedIn members are watching your full -screen video, they can now see a photo of your profile and explore the other latest video loads without leaving the video experience. This makes it easier for people to connect with you and engage with your content.
- Extended video search functionality. Linkedin is working to make the video more detectable through searching-similar to Google’s universal search, where rich media and media contents are presented along with text-based results. Get ready to see more video contents that appear in the search results.
- Video Follow improvements. The full -screen video player now includes a more prominent tracking button, giving viewers an easy way to stay updated in your latest content. If someone loves what they see, they can immediately follow you without leaving the video. This is a powerful way to increase your network with people related to your content and viewpoint.
- New video analysis – average viewing time. As with all social media, data is essential. Linkedin now allows you to track the average viewing time for your videos. This means you can see what is sounding with your audience, double what works and discarding the content that falls into the square.
Why should you use video on Linkedin
With these new features, Linkedin is clearly signaling that the video will be a large part of the future of the platform. But why should you jump on board?
- Increase your visibility: Video posts tend to get more visibility than static posts. The algorithm loves it, and so do people.
- Show your self authentic: People relate to people. The video gives you a chance to let your personality shine and build a more authentic connection with your audience.
- Simplify complex ideas: Use videos to explain ideas, demonstrate concepts or tell stories in a way that is easier for your audience to digest and remember.
- Engage your audience: Video encourages the highest engagement, and viewers are more likely to comment, as well as share video than other types of posts.
Cash your video success with Linkedin’s Nano Courses
To help you use as many videos at LinkedIn as possible, the platform has wrapped a series of Nano teaching courses. These fast, bitten size courses are created to help you:
- Learn how to create video -influencing content
- Optimize your videos for maximum visibility
- Engage your audience with the storytelling techniques
Tips for creating influential videos in Linkedin
Here are some quick tips to make your LinkedIn video really stand out:
- Keep it short and sweet: Aim for 1-2 minutes video that give value quickly. The attention space is short, so do every second number.
- Focus on telling stories: Use a simple structure – problem, solution, influence – to tell a convincing story.
- Be yourself: Authenticity wins. Speak naturally, show your true personality and express your unique view.
- Include a call for action: Whether it’s “Follow me for more knowledge” or “throw your thoughts in the comments”, or “check this connected video”, guide your audience what to do next. This creates the opportunity for constant conversation.
Ready, set, record. Commit to use video on Linkedin
With LinkedIn going everything in the video, now is the time to embrace this powerful medium and make it part of your personal brand strategy. So catch your camera, hit the record and start sharing your knowledge, stories and expertise with the world. Video is your opportunity to make a lasting impression and create deeper connections.
As a pioneer in personal marking and expert in virtual communication, William Arruda empowers professionals to shine online. Get his guide free: 9 entertainment and easy ways to revive your meetings and presentations online.